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#TheTEDTalkWhisperer 🔴 My client's TEDx has 48M views. I help niche experts, authors, and leaders (just like you) spread BIG ideas. LET THE WORLD LIVE YOUR MESSAGE™ #tedtalks #tedx #tedstyle #publicspeaking #speechwriting #pitches #presentations #messaging #branding #publicrelations #events #conferences
This year I'm fortunate to celebrate a number of career milestones. A nifty one, tied to the first week of January is the tally of one million views of a TEDx Talk by Dr. Robert Waldinger. It was nine years ago this week when his talk released on YouTube (Nov. 2015). The TED headquarters team then re-edited and shared it on their website, the night before Christmas. By New Years... Dr. Waldinger was one of my 1st TEDx clients, back in the day. He was also the very, very first to reach those...
TED Talks have forever redefined public speaking — how we share and spread ideas on stage and screen. At the heart of this phenomenon is a distinct speaker prep approach that I’ve coined The Maximized Messaging Method™ (M3). The M3 framework distills core elements of successful TED Talk prep, emphasizing clarity, storytelling, and calls to engagement. A signature example of the M3 approach’s effectiveness is the TEDx Talk** by Harvard's Dr. Robert Waldinger: What makes a good life? Lessons...
“I want my TEDx to go viral!” Whenever I hear that entreaty, my antenna twitch. While talks with one million views (or more) is my specialty, there must be more THERE there. "Viral" cannot be the end-goal — at least not for my team. Sure, 100K views (the official measure of “viral”) may be a win. But in the land of TED, there are 6 *other* equally valid definitions of success worth considering. For example, instead of mega-views, the goal may be an invitation to “sit at the table.” One of my...