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#TheTEDTalkWhisperer 🔴 My client's TEDx has 48M views. I help niche experts, authors, and leaders (just like you) spread BIG ideas. LET THE WORLD LIVE YOUR MESSAGE™ #tedtalks #tedx #tedstyle #publicspeaking #speechwriting #pitches #presentations #messaging #branding #publicrelations #events #conferences
TED Talks have forever redefined public speaking — how we share and spread ideas on stage and screen. At the heart of this phenomenon is a distinct speaker prep approach that I’ve coined The Maximized Messaging Method™ (M3). The M3 framework distills core elements of successful TED Talk prep, emphasizing clarity, storytelling, and calls to engagement. A signature example of the M3 approach’s effectiveness is the TEDx Talk** by Harvard's Dr. Robert Waldinger: What makes a good life? Lessons...
“I want my TEDx to go viral!” Whenever I hear that entreaty, my antenna twitch. While talks with one million views (or more) is my specialty, there must be more THERE there. "Viral" cannot be the end-goal — at least not for my team. Sure, 100K views (the official measure of “viral”) may be a win. But in the land of TED, there are 6 *other* equally valid definitions of success worth considering. For example, instead of mega-views, the goal may be an invitation to “sit at the table.” One of my...
Steve Jobs’ childhood memory about rocks and good ideas resonates with me, in the context of top-tier TED Talks. In an interview, he once shared a story involving a rock tumbler. He saw it as an analogy for the iterative improvement of ideas. Jobs explained how a truly great idea doesn’t simply appear fully formed: “We got some rocks — some regular old ugly rocks — and we put them in the can with a little bit of liquid and a little bit of grit powder. [My elderly neighbor] turned this motor...