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TalkXpertise is about all things related to "short talk" messaging.

10 Years Later... Today!

Published about 19 hours agoΒ β€’Β 3 min read

THE "Good Life Talk" AT TEN

What One Small-Stage Talk Taught the World

Ten years ago today, a quiet YouTube upload slipped into the world.

November 17, 2015.
A middle-school auditorium.
Boston's TEDxBeaconStreet event.
A Harvard psychiatrist with 1 worthy idea:

The good life is built with good relationships.

No PR wave.
No speaker bureau.
No runway of anticipation.
Just an 80-year research project, a clearly focused

message, and a speaker willing to tell an unlikely story β€” the story of a study that refused to die.

Within 3 weeks on YouTube, the talk outperformed all 80 speakers from that event. In the event's history.

By Christmas eve, the TED headquarters team had clipped two minutes, renamed it, and released it on TED.com.

Within eight days: one million views.
Then two. Three. Four. Twenty.
Then... to TED's top 10 talks.

Ever.

Today, Dr. Robert Waldinger’s talk stands at 51.2 million views and remains #8 of TED’s most-watched talks of all time.

The ripple effects are staggering: a NYTs bestseller, a foundation, international consulting projects, 5- and 6-figure keynotes, and a message that continues to shape how people understand human thriving.

But behind the scenes, its success came from something far less glamorous:

13 coaching sessions.
101 days of preparation.
Four full-dress rehearsals.
Roughly 300 hours of practice.
One message β€” relentlessly refined.

That’s what makes a talk spread. Well that and design that is...
​
1. Fivefold-Focused.
2. Story-Wrapped.
3. Action-Igniting.

The same principles that have powered hundreds of high-impact talks since β€” and the same framework you can use for your own.

A decade later, the Good Life message still travels farther and faster than anyone imagined.

And that’s the invitation for all of us:

Build a message worth spreading.
Shape it with care.
Give it wings.

Because good relationships aren’t just part of a good life β€” they 𝘒𝘳𝘦 the good life!

P.S. To access the commemorative "Good Life Talk" case study, click here. (More details below.)​
​
​P.P.S. To join my next BIG TALK FAST TRACKβ„’ training, click here. (More details below.)

DEVIN D. MARKS is the leading (and world's 1st) TED-style speaker coach. His firm, CONNECT to COMPEL, has served 100s of TED, TEDx, and short-talk speakers. The result: 100s of millions of views. He helps coaches, authors, and experts (just like you), spread BIG ideas.

You can reach Devin at 617.804.6020, or DM him here.

LET THE WORLD LIVE YOUR MESSAGEβ„’

** DISCLAIMER: TED and TEDx are registered trademarks of TED Conferences LLC. We are an independent coaching business and our programs are not affiliated with, sponsored by or endorsed by TED in any way.

Do you find this newsletter of value? If so, please share it with a friend who you think may benefit from it. Just share this link:

​https://ConnectToCompel.com/resources

CLAIM THE CASE STUDY

The "Good Life Talk" is more than just what I've shared above.

It is a literal case study!

Funny to think back today, but ten years ago, I told Dr. Robert Waldinger that one day his talk *may* even hit 20 million views!

He thought that prediction was "wild fantasy." Turns out, I was woefully underestimating things.

To understand it all, would require a MasterClass in TED Talk design and prep. But THAT would put us all to sleep! So instead, here's the link to a story-driven CASE STUDY that explores the who what, when of it all.

Hope you enjoy it. Also hope that it sparks some insights and hacks for you as you pursue spreading your own big idea one day!

And remember:

"The good life is built with good relationships."

TWO OTHER NEWSLETTERS

Along with this newly renamed TalkXpertise newsletter, the following subscription options offer other content you may find of interest.

So yes. In total that's...

3 newsletters. 32K+ readers. 1 goal.

1) 𝐁𝐄𝐓𝐓𝐄𝐑 π’π©πžπšπ€π’π§π β„’
​
2) π“π‡πˆππŠπ„π‘ π“π‡π”π‘π’πƒπ€π˜π’β„’

THE BIG TALK FAST TRACKβ„’

Want to learn to land and deliver a top-tier talk?

The winter editions of my (no-fee) 2-day workshop kick off soon. Grab your seat for the BIG TALK FAST TRACK here.

​* Nov Trainings (closed)
​- Dec 01+02 (7 seats remain)
- Dec 15+16 (Mon, Tue)
- Jan 05+06 (12-2 PM EST​)

Pick your dates and apply here. Only 20 seats available.

(Knock me an email if you need more details.)

It is a no-fee event, but participation is curated by an application process β€” to ensure a rich gathering of peer-learners.

​

LET THE WORLD LIVE YOUR MESSAGEβ„’

​

Do you find this newsletter of value? If so, please share it with a friend who you think may benefit from it. Just share this link:

​https://ConnectToCompel.com/resources

DISCLAIMER: TED and TEDx are registered trademarks of TED Conferences LLC. We are an independent coaching business and our programs are not affiliated with, sponsored by or endorsed by TED in any way.

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TalkXpertise is about all things related to "short talk" messaging.

...π‘“π‘Ÿπ‘œπ‘š π‘‘β„Žπ‘’ π‘€π‘œπ‘Ÿπ‘™π‘‘β€™π‘  1𝑠𝑑 (π‘Žπ‘›π‘‘ #1) 𝑇𝐸𝐷-𝑠𝑑𝑦𝑙𝑒 π‘π‘œπ‘Žπ‘β„Ž!.

πŸ”΄ 50M+ views on TED.com for 1 client sparked global influence. I’ve helped 100s of coaches, authors, experts (just like you) spread BIG 7-figure ideas. LET THE WORLD LIVE YOUR MESSAGEβ„’ ** DISCLAIMER: 𝑇𝐸𝐷 π‘Žπ‘›π‘‘ 𝑇𝐸𝐷π‘₯ π‘Žπ‘Ÿπ‘’ π‘Ÿπ‘’π‘”π‘–π‘ π‘‘π‘’π‘Ÿπ‘’π‘‘ π‘‘π‘Ÿπ‘Žπ‘‘π‘’π‘šπ‘Žπ‘Ÿπ‘˜π‘  π‘œπ‘“ 𝑇𝐸𝐷 πΆπ‘œπ‘›π‘“π‘’π‘Ÿπ‘’π‘›π‘π‘’π‘  𝐿𝐿𝐢. π‘Šπ‘’ π‘Žπ‘Ÿπ‘’ π‘Žπ‘› 𝑖𝑛𝑑𝑒𝑝𝑒𝑛𝑑𝑒𝑛𝑑 π‘π‘œπ‘Žπ‘β„Žπ‘–π‘›π‘” 𝑏𝑒𝑠𝑖𝑛𝑒𝑠𝑠 π‘Žπ‘›π‘‘ π‘œπ‘’π‘Ÿ π‘π‘Ÿπ‘œπ‘”π‘Ÿπ‘Žπ‘šπ‘  π‘Žπ‘Ÿπ‘’ π‘›π‘œπ‘‘ π‘Žπ‘“π‘“π‘–π‘™π‘–π‘Žπ‘‘π‘’π‘‘ π‘€π‘–π‘‘β„Ž, π‘ π‘π‘œπ‘›π‘ π‘œπ‘Ÿπ‘’π‘‘ 𝑏𝑦 π‘œπ‘Ÿ π‘’π‘›π‘‘π‘œπ‘Ÿπ‘ π‘’π‘‘ 𝑏𝑦 𝑇𝐸𝐷 𝑖𝑛 π‘Žπ‘›π‘¦ π‘€π‘Žπ‘¦.

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